{"title":"Built In The Dark","description":"\u003cp\u003eBuilt in silence. Built through adversity. Built in the dark. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelaxed, everyday fit\u003c\/li\u003e\n\u003cli\u003eDesigned for training, lifestyle, and streetwear\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"built-in-the-dark","title":"Built in the Dark","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSuccess isn't built when people are watching. It's built in the early mornings, late nights, and every rep no one sees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Built In The Dark Oversized Tee is made for those who embrace discipline over excuses. Designed with a premium oversized fit and vintage-inspired wash, this heavyweight tee delivers everyday comfort with a bold statement that represents The Lift Kulture mindset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePremium heavyweight cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft vintage wash\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-quality screen print graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilt for training and everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eTrue to size for a relaxed look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSize down for a more fitted style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Lift Kulture","offers":[{"title":"S","offer_id":43064068407371,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":43064068440139,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":43064068472907,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":43064068505675,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/2649\/1211\/files\/1AEE368D-A4C3-4251-9395-7AEE83C4CEE6_491f59a6-e490-41d6-95ca-1196074c6053.jpg?v=1787503175"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/2649\/1211\/collections\/1AEE368D-A4C3-4251-9395-7AEE83C4CEE6.jpg?v=1787502112","url":"https:\/\/theliftkulture.com\/collections\/built-in-the-dark.oembed","provider":"The Lift Kulture","version":"1.0","type":"link"}